Marseille: Shein opens a new store near the Old Port
The ultra-fast-fashion brand Shein is making its return to the Phocean city with the opening of a temporary store located near the Old Port. This new shop promises to entertain local fashionistas while sparking lively discussions around its business model. The inauguration is scheduled between October 30 and November 3, 2024, in the heart of an iconic district of Marseille.
Strategic location in the heart of Marseille
The store will be located precisely in the World Trade Center, at 2 Henri Barbusse Street, right next to the Centre Bourse. This strategic location near the Old Port aims to attract a broad audience, enthusiasts of competitively priced clothing. This opening is all the more captivating as it allows Shein to establish itself in a setting where shopping is both a passion and a habit for many Marseillais and tourists.
Opening dates and hours
The doors of this Shein store will open on October 30, 2024, at 10 AM, with a closing scheduled for November 3, 2024, at 8 PM. Marseillais will thus have access to a varied range of products throughout this period. The event promises an intense and rapid experience within the ultra-fast fashion framework, offering customers the chance to discover current trends.
A controversial initiative
Although Shein is on everyone’s lips, its arrival in Marseille is not without controversy. Criticism is mounting regarding the environmental impact of fast fashion and the working conditions often denounced in production factories. Rebecca Bernardi, deputy mayor, has directly addressed this phenomenon by emphasizing that fast fashion has no place in a city concerned about its future and image. This inauguration could thus be an opportunity to debate the consequences of fast fashion.
A return to Marseille after summer 2023
Shein is not unknown in Marseille. The brand previously opened a store during the summer of 2023 at Francis Chira Square. This return to Marseille presents an opportunity for the brand to attract many customers who are already familiar with its products, while seeking to win over those who might be more critical of its business practices.
